{"id":758,"date":"2023-06-01T09:30:02","date_gmt":"2023-06-01T09:30:02","guid":{"rendered":"https:\/\/olioapp.com\/business\/?p=758"},"modified":"2023-06-01T18:50:23","modified_gmt":"2023-06-01T18:50:23","slug":"whats-your-earth-overshoot-plan","status":"publish","type":"post","link":"https:\/\/olioapp.com\/business\/2023\/06\/01\/whats-your-earth-overshoot-plan\/","title":{"rendered":"Founder feature: What\u2019s your Earth overshoot plan?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">written by Tessa Clarke, CEO and co-founder of Olio<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"f190\"><em>This article was first published in&nbsp;<\/em><a href=\"https:\/\/sifted.eu\/articles\/earth-overshoot-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sifted<\/em><\/a> <em>on 22nd August 2022<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7726\">The ultimate promise of technology is to be able to do more \u2014 much more \u2014 with less. And yet despite 100 years of mind-blowing tech revolutions, this promise has spectacularly failed to materialise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"7a03\">Yes, on a micro level&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Moore%27s_law\" rel=\"noreferrer noopener\" target=\"_blank\">Moore\u2019s law<\/a>&nbsp;appears to hold, and the capabilities of quantum computing, AI and more are truly phenomenal. But on a macro level, our tech revolution has simply enabled the ever more rapacious consumption of the planet\u2019s finite resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5c71\">If you want proof of just how bad things are, consider that we passed a frightening milestone last week:&nbsp;<a href=\"https:\/\/www.footprintnetwork.org\/our-work\/earth-overshoot-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Earth Overshoot Day<\/a>. It\u2019s the day in which humanity has used all the resources that the Earth can replenish in a year. It was 28th July this year \u2014 and much earlier for most developed nations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4043\">This is something that should concern us all, and as tech entrepreneurs, I believe we\u2019re uniquely placed to come together and bend the arc of consumption back in the right direction \u2014 fast. That can be through how we create, produce and deliver products and services, or simply how we run our businesses. Turning back the clock will require all our efforts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4043\">Here are a few ways to start.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"0f07\">An Earth Overshoot Plan<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9c7e\">First comes&nbsp;<strong>measurement<\/strong>. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"9c7e\">Do you even understand what resources your company is using each month and each year? And what resources went into creating those resources that you\u2019re purchasing from your suppliers? Only through understanding your starting point can you seek to be the change you wish to see.&nbsp;<a href=\"https:\/\/www.provenance.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Provenance<\/a>&nbsp;is a great example of a startup working to help businesses understand the sustainability and resource consumption of their supply chains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2c25\">Next comes&nbsp;<strong>waste<\/strong>. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2c25\">What waste do you have in your operations, and how can you get it down to less than 5%? And what about the waste generated by your suppliers to give you exactly what you want? And what about the waste incurred through the delivery of your products? Today there\u2019s no excuse for any waste in your delivery with so many great recyclable and home compostable packaging options available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"974e\">And finally, what about the resources within your organisation \u2014 do you know where they all are and how they\u2019re being used?&nbsp;<a href=\"https:\/\/rheaply.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Rheaply<\/a>&nbsp;is a US-based platform helping organisations efficiently manage the deployment of the resources they already own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4d60\">Next comes&nbsp;<strong>utilisation<\/strong>. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4d60\">This is perhaps the most challenging one: does your business model allow for your product to be used and reused and reused again? This is where most startups with physical products fall down, as they unquestioningly follow the grooves of the conventional linear economy rather than reinventing their business model for the circular economy, which will undoubtedly be the future economic paradigm. There\u2019s currently lots of innovation in the grocery and home space;&nbsp;<a href=\"https:\/\/www.goodclub.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Good Club<\/a>,&nbsp;<a href=\"http:\/\/www.beautykitchen.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beauty Kitchen<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/bowercollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bower Collective<\/a>&nbsp;are leading the charge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8835\">Next comes&nbsp;<strong>repair<\/strong>. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"8835\">Is your product easy to repair? Do you facilitate your customers\u2019 attempts to repair your product, or do you enable a third-party network of repairers?&nbsp;<a href=\"https:\/\/home.sojo.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sojo<\/a>&nbsp;is a great startup innovating in this space, providing&nbsp;<a href=\"https:\/\/sifted.eu\/articles\/sojo-raise\/\" target=\"_blank\" rel=\"noreferrer noopener\">repair as a service for the fashion industry<\/a>, whilst&nbsp;<a href=\"https:\/\/www.backmarket.co.uk\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener\">Back Market<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/reboxed.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reboxed<\/a>&nbsp;are both&nbsp;<a href=\"https:\/\/sifted.eu\/articles\/back-market-france-most-valuable-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">extending the life of electronics<\/a>. And I\u2019m hugely impressed by&nbsp;<a href=\"https:\/\/treetribe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tree Tribe,<\/a>&nbsp;which provides a lifetime warranty for their stainless steel water bottles, providing a real challenge to the low-quality model so many other supposedly \u201csustainable\u201d providers are promoting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b601\">Finally comes&nbsp;<strong>end of life<\/strong>. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"b601\">Do you take lifetime ownership of your product, and ensure it has a responsible end-of-life disposal strategy? Is your product made of materials that can be easily recycled or can decompose naturally? A great example here is&nbsp;<a href=\"https:\/\/hyloathletics.com\/pages\/recycling-returns\" target=\"_blank\" rel=\"noreferrer noopener\">Hylo<\/a>, a trainer company which takes back and recycles trainers, ensuring the loop is closed. End of life can also apply to the facilities and equipment you use \u2014 what happens to those servers and laptops once the team is finished?&nbsp;<a href=\"https:\/\/globechain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Globe Chain<\/a>&nbsp;is a fantastic marketplace for end-of-life equipment, matching it with charities that desperately need those resources.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"3c61\">Software creates carbon too<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"45f3\">It\u2019s important to note that all of this doesn\u2019t just apply to companies making a physical product. If you\u2019re a software business, you\u2019re using vast amounts of energy to power your product and those servers are responsible for tons of emissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5034\">Being in the cloud doesn\u2019t mean you\u2019re not polluting, and it\u2019s no excuse to think that the efficiency imperative doesn\u2019t apply to you too.&nbsp;<a href=\"https:\/\/www.wholegraindigital.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Wholegrain Digital<\/a>, for example, is reinventing websites to be more carbon friendly, and have also created the world\u2019s first&nbsp;<a href=\"http:\/\/www.websitecarbon.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">website carbon calculator<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"c3e1\">More talent, capital and customers want action<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"de8f\">If you need any other convincing to start making a change \u2014 other than the nightmare that climate change will kill us all in a blazing inferno \u2014 consider that more talent, capital and customers are taking this seriously. They want to work with businesses taking action. If you can\u2019t answer these questions today, you might not be able to survive as a business tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tessa-92849.medium.com\/?source=post_page-----3972b27c5c0f--------------------------------\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>written by Tessa Clarke, CEO and co-founder of Olio This article was first published in&nbsp;Sifted on 22nd August 2022 The&hellip;<\/p>\n","protected":false},"author":6,"featured_media":765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1,26],"tags":[],"class_list":["post-758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Founder feature: What\u2019s your Earth overshoot plan? 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