{"id":7,"date":"2023-02-13T17:50:01","date_gmt":"2023-02-13T17:50:01","guid":{"rendered":"https:\/\/olioapp.com\/?page_id=7"},"modified":"2023-03-30T15:14:49","modified_gmt":"2023-03-30T15:14:49","slug":"our-story","status":"publish","type":"page","link":"https:\/\/olioapp.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
\n \n
\n

How Olio became Olio\n<\/h1>\n \n
\n

The world’s favourite local sharing app<\/p>\n <\/div>\n \n <\/div>\n\n

<\/div>\n\n <\/header>\n\n\n\n
\"\"
Tessa Clarke, Co-founder and CEO<\/figcaption><\/figure>\n\n\n\n

\u201cI saw first-hand how much effort goes into producing our food\u201d<\/h3>\n\n\n\n

Growing up on a dairy farm in Yorkshire, there was always work to be done. Feeding cows, mucking out stalls, moving stock – late into the evening, 365 days a year. That\u2019s the level of graft it takes to produce the food we eat. And that\u2019s why I believe so strongly that food should be eaten, not thrown away.<\/p>\n\n\n\n

\u201cThe removal men were stood there with a bin liner, but I couldn\u2019t do it<\/strong>\u201d<\/h2>\n\n\n\n

I had a lightbulb moment when moving house. We\u2019d tried to get through everything in the fridge, but we still had 6 sweet potatoes, a whole white cabbage and a few pots of yoghurt. I set off knocking on doors around the neighbourhood, newborn and toddler in tow, thinking this is crazy. There must be an easier way to share surplus food.<\/p>\n\n\n\n

And so the concept for Olio was born. When I told Saasha a few months later, her eyes lit up. We knew we had to make it happen. We had to do something about the fact that \u2153 of food produced globally<\/strong> is wasted <\/strong>– and half of that happens in the home. <\/p>\n\n\n\n

\"\"
Saasha Celestial-One, Co-founder and COO<\/figcaption><\/figure>\n\n\n\n

\u201cI learned early on that one person\u2019s trash is truly another\u2019s treasure<\/strong>\u201d<\/h2>\n\n\n\n

I\u2019m the daughter of Iowa hippy entrepreneurs – hence the unusual last name. We were a big, relatively poor family and I spent much of my childhood following my mom around on salvage missions. We rescued what others had discarded, wood from abandoned houses, plants left in dumpsters, aluminium soda cans (worth 5\u00a2 a pop!). Waste wasn\u2019t an option.<\/p>\n\n\n\n

\u201cI\u2019m passionate about the food industry<\/strong>\u201d<\/h2>\n\n\n\n

As a teenager I launched dozens of my own little businesses, and I always dreamed of becoming a real entrepreneur. When Tessa told me about her genius idea for a food sharing app, I instantly knew I wanted to be a part of it. It took us an hour to choose the name and make our plan. We dream big and move fast at Olio.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Olio 1.0<\/strong><\/h1>\n\n\n\n

For the prototype, Tessa and Saasha started small. 12 people from a single neighbourhood were put in a WhatsApp chat and invited to offer out any food that would otherwise have gone unused.<\/p>\n\n\n\n

At first, nothing happened.<\/p>\n\n\n\n

Then suddenly, someone posted half a bag of shallots.<\/p>\n\n\n\n

Those shallots became a catalyst for a flurry of posts. It seemed that once people started sharing they just couldn\u2019t stop.<\/p>\n\n\n\n

In the feedback group 2 weeks later, the response was unanimous: \u201dYou have to build this app\u201d<\/em><\/p>\n\n\n\n

Mums on a mission<\/strong><\/h1>\n\n\n\n

Today, Olio is about sharing not only food, but anything around the house not getting the use it deserves – from boots to Bratz dolls.<\/p>\n\n\n\n

And what started as a food sharing app amongst a few postcodes in North London now has millions of users across the world.<\/p>\n\n\n\n

But this is just the beginning.<\/p>\n\n\n\n

Olio represents the belief that we all have the power to do something small, to bring about meaningful change for our communities and the planet.<\/p>\n\n\n\n

That\u2019s why Olio isn\u2019t just an app fighting waste. It\u2019s a movement for optimism.<\/p>\n\n\n\n

And it all began with one mum\u2019s refusal to throw away a cabbage,
some yoghurt and a bunch of sweet potatoes.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI saw first-hand how much effort goes into producing our food\u201d Growing up on a dairy farm in Yorkshire, there…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur Story | Olio<\/title>\n<meta name=\"description\" content=\"How Olio grew from a food sharing app in a few North London postcodes, to the world's favourite local sharing app. Read our story here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olioapp.com\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story | Olio\" \/>\n<meta property=\"og:description\" content=\"How Olio grew from a food sharing app in a few North London postcodes, to the world's favourite local sharing app. Read our story here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/olioapp.com\/en\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Olio | At Home\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-30T15:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/Tessa-Clarke-CoFounder-OLIO-by-AnnabelStaff-4-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/\",\"url\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/\",\"name\":\"Our Story | Olio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/olioapp.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2023\\\/03\\\/Tessa-Clarke-CoFounder-OLIO-by-AnnabelStaff-4-1024x683.jpg\",\"datePublished\":\"2023-02-13T17:50:01+00:00\",\"dateModified\":\"2023-03-30T15:14:49+00:00\",\"description\":\"How Olio grew from a food sharing app in a few North London postcodes, to the world's favourite local sharing app. Read our story here!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/olioapp.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2023\\\/03\\\/Tessa-Clarke-CoFounder-OLIO-by-AnnabelStaff-4.jpg\",\"contentUrl\":\"https:\\\/\\\/olioapp.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2023\\\/03\\\/Tessa-Clarke-CoFounder-OLIO-by-AnnabelStaff-4.jpg\",\"width\":3000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/our-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/olioapp.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/olioapp.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/olioapp.com\\\/en\\\/\",\"name\":\"Olio | At Home\",\"description\":\"Don\u2019t need it? 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