{"id":261,"date":"2023-03-14T16:40:46","date_gmt":"2023-03-14T16:40:46","guid":{"rendered":"https:\/\/olioapp.com\/en\/?p=261"},"modified":"2026-02-24T15:48:36","modified_gmt":"2026-02-24T15:48:36","slug":"meet-the-new-look-olio","status":"publish","type":"post","link":"https:\/\/olioapp.com\/en\/olio-updates\/meet-the-new-look-olio\/","title":{"rendered":"Meet the new look Olio"},"content":{"rendered":"\n<p>Today, we\u2019re excited to launch Olio\u2019s new look. Here\u2019s the story behind the changes we\u2019re making, and why.&nbsp;<\/p>\n\n\n\n<p>Alongside this shiny new website, you\u2019ll notice updates across our app, socials and more over the coming weeks and months.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x-1024x1024.png\" alt=\"Meet the new look Olio\" class=\"wp-image-263\" srcset=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x-1024x1024.png 1024w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x-300x300.png 300w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x-150x150.png 150w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x-768x768.png 768w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/ic_playstore@3x.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why are we doing this?<\/h3>\n\n\n\n<p>Olio\u2019s mission has never been more urgent: ending waste to solve the climate crisis, one share at a time.&nbsp;<\/p>\n\n\n\n<p>To drive the change we all want to see, we need to inspire millions more worldwide with our message <strong>to share your spare and do your bit <\/strong>\u2014 for our local communities, and for our planet.<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve made some much-needed changes to how the Olio brand looks, feels and communicates.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Olio Brand Relaunch (short)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YC0WBHLg-38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Thank you to the many members of the Olio community and our Brand Advisor group who inputted into the process and helped shape the final outcome. We hope you love it as much as we do!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The act of sharing: the logo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"371\" height=\"162\" src=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/OLIO-BW-1.jpg\" alt=\"\" class=\"wp-image-2358\" srcset=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/OLIO-BW-1.jpg 371w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/03\/OLIO-BW-1-300x131.jpg 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<p>Our new logo captures the heart of Olio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The act of sharing (the handover between &#8216;i&#8217; and &#8216;l&#8217;)<\/li>\n\n\n\n<li>The spirit of reuse (the tittle on the &#8216;i&#8217; is lifted from the &#8216;o&#8217;)<\/li>\n\n\n\n<li>The circular economy (we begin and end with a circle)<\/li>\n<\/ul>\n\n\n\n<p>The bold typography speaks to our bold ambition: to change how the world consumes. And the move to lower case letters feels friendlier and less intimidating to those who are looking to make their first steps towards a sustainable way of living.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Urgent optimism: the colours<\/h2>\n\n\n\n<p>Our colour palette is inspired by how our brand shows up in the world: with urgent optimism.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale-1024x268.jpg\" alt=\"\" class=\"wp-image-2375\" srcset=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale-1024x268.jpg 1024w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale-300x78.jpg 300w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale-768x201.jpg 768w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale-1536x402.jpg 1536w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Colours-Finale.jpg 1701w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We\u2019ve consciously moved away from green as our core colour, because Olio is more than just a sustainability app fighting waste. Olio is a movement for optimism. And it\u2019s for everyone \u2014 even for people yet to take their first steps on a journey to living a more sustainable life.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transformation: the gradient<\/h3>\n\n\n\n<p>The gradient represents the idea of transformation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Final ident\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CHFVqxHH3QA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sharing is a human superpower \u2014 one that can change us as individuals, and transform our communities and planet. There\u2019s a magical feel-good factor when people come together to share.&nbsp;<\/p>\n\n\n\n<p><strong>We believe in the transformative power of giving and sharing.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"An Ode to Olio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2aeXX0hY7tk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The big vision<\/h2>\n\n\n\n<p>We all have the power to solve the climate crisis \u2014 by sharing more, and wasting less.&nbsp;<\/p>\n\n\n\n<p>Our vision is for a brand new model of consumption: one where when we want or need something, the first thing we do is utilise the resources that already exist in our local communities.&nbsp;<\/p>\n\n\n\n<p>Through simple, everyday actions, each of us can make a difference.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s build the change we all want to see in the world.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid-1024x576.jpg\" alt=\"\" class=\"wp-image-2372\" srcset=\"https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid-1024x576.jpg 1024w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid-300x169.jpg 300w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid-768x432.jpg 768w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid-1536x864.jpg 1536w, https:\/\/olioapp.com\/en\/wp-content\/uploads\/sites\/1\/2023\/04\/Kid.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019ll see these changes come to life over the next few weeks and months.<\/p>\n\n\n\n<p>We hope you love it as much as we do!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re excited to launch Olio\u2019s new look. 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