The answer is… 100 billion garments! 😱

Yep, every single year the fashion industry churns out around 100 billion new pieces of clothing. That’s more than 12 items for every person on the planet annually.

And here’s the kicker: of all the clothes thrown away globally, 57% end up in landfill, and in the UK alone, around 30% of clothes made are never even sold 👚

But here’s the hopeful bit: second-hand really can turn the tide. Every time you pick up or list preloved clothes on Olio, you’re helping to keep garments in use, slow down fast fashion, and show that sharing beats overproduction.

Together, we can make reuse the new normal ♻️

[Source]