Our Community Update

Olio updates 2 min read

A summary of what we covered…

Thank you to everyone who joined our second community webinar on August 8th 2023. In case you missed it, here is a link to the full recording and a short recap below on what we covered:

Experiments involving in-app ads have been running for a couple of months. This has generated over 1,000 new Supporters and has not resulted in any reduction in the pickup arranged rate of listings
We will be rolling out in-app ads to all Olio-ers who have had 50+ successful lifetime pickups, every time they request a free listing
We need to make sure that listings are shared fairly (10% of requesters take almost half of all listings) so more people benefit, growing the Olio community and impact, as well as helping make Olio financially viable
We’re therefore going to be testing ‘pick-up quotas’, whereby Olio-ers will have a (1) ‘flexible’ quota of listings they can pick up (which can be lifted either by becoming a Supporter or by adding listings) as well as a (2) ‘fixed’ quota of listings that cannot be lifted
These initial tests will be conducted in 1 small/medium-sized city before expanding the geographical coverage. The tests are likely to start with thresholds of 20 pick-ups in a 4-week period for the flexible quota, and 80 pick-ups in a 4-week period for the fixed quota – although these thresholds may change depending on the outcome of the tests
This is just another step in an ongoing journey of testing, learning and iterating and in due course we’ll decide whether we have pick-up quotas in addition to in-app advertising, or whether we scrap in-app advertising altogether in favour of pick-up quotas

As always, thank you for your continued support and we look forward to seeing you at the next one!

Tessa and Saasha,
Co-founders of Olio